Transparent Partners

Transparency above all else

Transparent Partners helps brands navigate today's digital challenges by simplifying the complex, reducing friction and accelerating progress.

Transparent Partners is on a mission to empower industry leaders to drive profitable business growth through better connected customer data, technology automation and enhanced collaboration. With the Martech industry's increasing saturation, it became clear that Transparent was in need of a brand refresh that would better represent them as a company and category leader.

I was tasked with determining the viability of—and ultimately executing on—a brand positioning that could appeal to new customers without alienating the existing book of business, thus growing the client base and driving long-term growth.

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